How a Form-Based Code Generated over $500 Million in Downtown Infill Projects and Transformed a Sleepy Downtown

In 2014, Opticos Design worked with the City of Mesa, Arizona to create a Master Plan and Form-Based Code (FBC) that would provide incentives for redevelopment in their downtown core and along a five-mile stretch of Main Street. The Plan and Code focused development around three new transit stations to allow for a network of new walkable, public spaces. Prior to the adoption of the plan and FBC, there had been no private-sector investment in downtown Mesa in over three decades.

Bringing Missing Middle Back to Greenville, South Carolina

If you’ve ever been to Greenville, South Carolina, you can understand why so many people want to live there. It’s got a small-town feel, is only a short walk or bike ride into nature and has beautiful tree-lined streets with great physical character. But along with that appeal comes housing-related growing pains: higher housing costs with few choices, aside from detached houses and apartment developments. Recently, Greenville found themselves looking for an innovative approach to address their wide range of housing needs and interests. 

Tactical, High-Impact Improvements for a Small Town Main Street

Not all planning projects are costly or take years to complete and/or implement. Small, tactical moves can make a big impact in a small amount of time. The Main Street Concept Plan for the City of Colfax, California is an example where simple tactical design concepts were successfully used to improve a historic small town Main Street. What began as a quick solution to a short-term problem, evolved into the possibility of a safer, more vibrant downtown – with expanded outdoor dining, more thoughtful use of irregular and underutilized space, and improved community gathering spaces that will help businesses thrive.

Opening Doors to New, Context-Sensitive Development

Recent California state legislation (eg., SB 35, SB 330 and the Housing Accountability Act) stipulates that in certain situations, projects that qualify for streamlined review and processing must be designed and reviewed only through objective design standards. Marin County retained Opticos Design in 2019 to develop Objective Design and Development Standards (ODDS) for multifamily and mixed-use residential development in coordination with 11 separate jurisdictions within the County, the largest objective design standards application to date.