Missing Middle Housing is a transformative concept that highlights the need for diverse, affordable housing choices in sustainable, walkable places.

Thinking Big and Building Small to Respond to Today's Housing Crisis
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We Help Private Developers Make Their Mark
We are the undisputed experts when it comes to Missing Middle Housing. We can help you expand your business model to include Missing Middle Housing types, including finding the right sites, securing funding and connecting with other builders and professionals doing similar work. Looking to target a specific city or neighborhood for strategic investing in MMH? We can help with that, too.
We Help Cities Implement Missing Middle Housing
We can help you bring Missing Middle Housing to your city or town. Perhaps you need an area plan or a specific plan that will remove barriers and spark development of MMH. Maybe you are hoping to integrate MMH into your strategic housing plan, a comprehensive plan or a zoning fix or rewrite. We can kick things off with a Missing Middle Housing Scan™ to better understand the barriers and opportunities, and then get started. We’re here to help!
“Opticos worked closely with us to design a beautiful, diverse neighborhood... It’s been a true pleasure working with them to fulfill my vision.”
— Jerry Reimer, Co-founder, Urban Village Development
We are the chief architects of the Missing Middle Housing movement.
Opticos principal Daniel Parolek coined the term Missing Middle Housing in 2010, transforming the national conversation about the need for more diverse housing choices at affordable prices. Since then, we’ve been driving a radical paradigm shift, urging architects, urban planners, and builders to fundamentally rethink the way they design, locate, regulate and develop homes. Americans want and need more diverse housing choices in walkable neighborhoods; homes that are attainable, sustainable and beautifully designed.
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“Opticos' design of the Mews Homes was innovative and differentiated us from the market. It also enabled us to hit a price point near $200,000 that we had been unable to reach with our existing product types. Dan and the Opticos team have been a great partner, and we’re excited to work with them on new, creative projects in the future!"
— Spencer Holmes, Partner and Vice President, Holmes Homes

How to Use Building Types in Zoning
Building types can be useful in form-based codes where the goal is to enable a fine–grained mix of buildings of varied density and type in walkable neighborhoods. The approach of using building types is also effective in situations where permit streamlining is required and discretionary review is not allowed or significantly limited. For example, in California, Senate Bill 35 requires that only a community’s ‘Objective Design and Development Standards’ apply to multi-family or mixed-use projects. This means that more rather than less clarity in the standards and the community’s expectations is needed. Building types when prepared well offer that needed clarity.

An Agile, Cost-Competitive, Alternative Approach to Class A Multifamily Living Using Missing Middle Housing, Part 2
Case Study: Bungalows on the Lake at Prairie Queen, Papillion, NE

20 Years and Counting!
2020 has not been the year any of us expected. While we all do our part to confront this year’s challenges, it’s also important to take time to rest, to rejuvenate, and to celebrate. In that spirit, we hope you’ll join us to take a minute to celebrate Opticos’s 20th Anniversary, including the work of our past and current team, colleagues, and innovative clients, as well as look toward the future.
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