Master Planning & Urban Design for Walkable Communities

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“Opticos is top-notch: Great public process, good project management, quality deliverables, and going beyond the work program to provide what is needed for a successful outcome.”

- Scott M. Duiven, Senior Planner, City of Petaluma
Opticos creates master plans of all scales—from small neighborhoods to larger concepts
Seaside Town Square and Beachfront Master Plan, Seaside, Florida
Richmond Livable Corridors Master Plan, Richmond, California
SMART Station Areas Master Plan, Petaluma, California
Hercules Bayfront Master Plan, Hercules, California
Sonoma Boulevard Specific Plan, Vallejo, California

When it comes to master planning, Opticos understands the details that make a great, walkable community. We also know the challenges inherent in developing these places (such as emergency access, parking, and transitions to adjacent properties), so we bring our years of thought leadership and national experience to help navigate those challenges. We often coordinate large, multi-disciplinary teams as a part of the master planning process, and frequently incorporate charrettes—concentrated community design events open to the public—to help build support for a project. We consciously cultivate both private and public sector work to ensure we understand both sides of the process and can therefore contribute unique, implementable solutions.

Our master planning work focuses on infill and redevelopment sites of all scales that can reinforce or create high-quality, walkable urban places and on new, walkable, sustainable communities. Specific services include:

  • Master planning for New Urbanist projects, including:
    • Corridor plans
    • Downtown plans
    • Neighborhood plans
    • Rural hamlets and villages
    • Transit-oriented development and station-area plans
    • Conversions of dead malls to mixed-use centers
    • New communities
    • New town centers
    • Brownfield redevelopment
  • Entitlement packages
  • Development standards
  • Effective public engagement strategies, including multi-day charrette processes to build support
  • Specific plans, precise plans, and small area plans